Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the results are certainly worth sharing. Here are the categories (and Miso's blog post includes funny character photos, too):
Wednesday, May 16, 2012
What kind of second screen viewer are you?
Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the results are certainly worth sharing. Here are the categories (and Miso's blog post includes funny character photos, too):
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